Our Vision

Honoring the neighborhoods’s past by transforming what exists today into a socially and economically inclusive community of residents, businesses, artists, makers, and visitors. This vibrantly diverse community is anchored by intentionally conceived parks, plazas, combined with civic and cultural event spaces of different size and use, and is seamlessly connected to the river and its surrounding neighborhoods.

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We can’t call a place home until we’ve made it our own— added our touches—made it comfortable—made it functional—put out a few plants, some art, a fish, maybe a rug. Then we stand back, arms akimbo, proud, ready to invite friends and family over. Then we call it home.

This is our home.

All of it. Portland. And the Rose Quarter falls under our home duties. We’re responsible for adding our touches to it and making it comfortable for ourselves and anyone who may join us for dinner. And as good homeowners with ninety acres of to-do-lists to tackle, we look at the Rose Quarter and ask ourselves the most difficult question-where should we start?

Intimidating isn’t big enough of a word. There’s about 150 years of history is the Rose Quarter part of town and our job is to pay respect to it by creating an inclusive, affordable, vibrant, welcoming part of our home: welcoming parks, inclusive schools, vibrant churches, affordable housing, connecting with the river and reconnecting with a part of our home that is overdue for some love and attention, jeez, it’s a lot of work.

But this is our home, right?

Right, and while we’re at it, we’ll restore its identity and call it by its name—

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Our opportunity is to honor the history of the Albina community that once was, while remaining focused on the brighter future to come. By restoring the name “Albina”, we endeavor to help bring back the sense of community to the neighborhood, as well as evolve its story.


OUR Vision

  • Create a strong public connection to the Willamette River
  • Create a public waterfront park with cultural emphasis
  • Create a public plaza with local market and event emphasis
  • Create a public park blocks with neighborhood emphasis
  • Create inclusionary residential and commercial development that spans Broadway Avenue
  • Create infill development that bridges I-5
  • Connect district to existing active eastside neighborhoods


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Over the course of six months in early 2015 a wide range of engaged citizens and community leaders came together through work sessions and vision exercises to articulate their values and develop a physical framework for the future of Albina. These advocates of the city were given no specific development agenda and were free to establish their own standard of a successful outcome. From this combined knowledge of Portland, urban development, finance, history, and local communities, grew a holistic vision for an emerging Albina District.

Following this initial effort, the vision has been carried forward largely by volunteer members of the initial working group supported by various professionals lending their specific expertise. As a framework vision, this is a living idea that will continue to evolve through the collaboration of a wide range of community leaders, citizens, local and state government organizations and a wide range of professionals including developers, architects, engineers and planners.

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